New La Playa Packaging Tells the Story of the Vineyards
A river runs through it. That’s just one of the secrets behind La Playa’s premium wines from Chile, and their signature character that year-in and year-out wins them top ratings from international critics. Both of the winery’s hallmark vineyards are fed by rivers coursing through their fertile soils, including the Tinguirrica River in Colchagua Valley, and the Limarí River in Limarí Valley.
Viña La Playa is named for Chile’s magnificent Pacific coastline and signifies the importances of the ocean in cultivating La Playa’s distinctive grapes. Colchagua boasts brilliant sunlight and high daytime temperatures during the growing season, while Limarí lies along the south border of the searing hot Atacama desert, the driest place on earth. Despite the morning mist and dense coastal fog – known as camanchaca – water is scarce. Yet both vine- yards benefit from a strong coastal influence, with constantly cooling ocean winds.
As a salute to the nourishing effect of these waters, La Playa’s new packaging celebrates nature. The Block Selection Reserve labels showcase the flowing river and ocean currents, while the Estate Series labels illustrate the breezes carried on the clouds against a backdrop of mountain ranges.
One taste of La Playa’s wines, and the significance is clear. High daytime and low nighttime temperature variations bring concentrated color, aroma and flavor to the grapes, while rich sedimentary soil joins with sandy river banks and an exceptionally long growing season for ideal terroirs. Grapes are planted where they thrive the best; rich sedimentary soil plus alluvial clay soils over unique limestone bed offer excellent drain- age and minerals, promoting crisp natural acidity and outstanding development of the trademark La Playa style.
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